SOHUM

Sohum Shoppe to finally come up with the 2nd store at Christian Basti in Guwahati, the Family Mega Store was opened to the beloved customers in the year 2005. And this happens to be the flagship store for the Retail giant today.

Objectives : To increase consumer demand | Stimulate market demand | To get potential buyers | Increase the size of purchases | Improve product availability using media communications.

Our Role : We have mainly focused on the marketing of the product through different communication medium highlighting the various discounts on various product. Targeting the peoples throughout the city we have given information through hoardings, landmark signages with catchy taglines and creative use of cutouts for innovation depending on the festivals. Our main focus was to sped up purchasing decision and influence the customers where they shop.

Activities Executed : Store Launch, Hoarding, Signage, Landmark Signage, Store Branding (in-shop branding), Inclusion of New Media, Fabric Globe Box.