Uttarayan developers pvt. Ltd., one of the major players in the real estate market in Guwahati, is coming with Affordable housing under PMAY(Pradhan Mantri Kaushal Yojna).
Project Handled :
To create curiosity about the project | Generate queries regarding the Project details Create awareness regarding schemes/benefit attached to the project | To analyze the market potential | To use different media to promote the project
Our Role :
Teaser Campaign Line and Concept
अपना टाइम आ गया!
Basis the project, which have mainly LIG category flats. We have coined this line focusing the target group, which majorly aspire/dream for Affordable homes with their income reach. As with PMAY scheme attached to the Project, now they have an opportunity to buy their Dream Home within their income group. That their time has come!
The campaign has been done through outdoor hoarding, radio jingles, float activity and van activity to create curiosity among the people. The float activity and van activity has been done in the nearby locations of the project to create reach and maximize visibility.